with Magic 105
is cost effective - when compared to other forms of advertising, radio
has the ability to reach thousands of people simultaneously, making it one of
the most economical methods of advertising. Regular advertisers soon become 'household
is accessible - radio is a truly portable medium - it can be heard
anywhere: at home, in the car, the garden, the bathroom, and the bedroom... and
is therefore highly intrusive!
for Emphasis - radio can provide a high repetition of advertising messages,
giving huge exposure to your chosen target audience. LOWER AD-AVOIDANCE newspapers
and magazines have to be bought and advertisements are easily avoided. Radio attracts
75% less ad-avoidance than newspapers, and is far less susceptible to channel
hopping than TV.
Radio is Free to Listen to - this makes listeners more amenable, more
willing to consume and therefore more receptive to your message.
Targets Your Audience - in-depth research and planning ensures that
the right demographic group is targeted at the right time of day. Radio can talk
to people about cars in their cars and about recruitment on Monday mornings, and
new research shows that Internet users listen to the radio whilst on-line.
is Personal - as it is often consumed alone, radio tends to be an intimate
medium, where a relationship exists between the listener and their radio. The
advertiser has the ability to 'sit down next to the listener' and talk to them
personally at times relevant to product consumption. And, because radio is seen
as a friend, its message is more credible - it's trusted.
105 has a large capture area and can be heard clearly from Monaghan
through to Lisburn and also in many parts of Belfast. This area is estimated to
contain 700,000 inhabitants - that's one half of the total population of Northern
Ireland! In addition, the majority of our listenership have been shown to be in
the 21 - 45 age group which is possibly the most lucrative age band - good news
accept adverts from all types of business and we will script and produce the advert
to your individual requirements. Email for detailed advertising rates.
find out more about our advertisng rates and packages please contact us at this
email address firstname.lastname@example.org